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Free We First webinar: How your business becomes a contagious social brand
This year We First promised to deliver more valuable free training to help you build your brand reputation, community and positive social impact. So we’re very excited to announce the first free...
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Instruments for Peace: How social media can amplify the music of peace
Each year we discover new ways in which social media can help give voice to those without support and help create a more just and equitable world. One such opportunity has arisen in the Congo where...
View Article5 great studies in how to use social media to rally support for social good
I’m a huge fan of the important work that the U.N. Foundation does and in the TEDx talk, Aaron Sherinian, VP for Public Relations, discusses 5 of the revolutions that he believes provide the context —...
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eGood: How purpose sparked a business helping brands grow by doing good
Guest post by Zack Swire, founder of eGood It was three years ago that I was working on a side-project, really a passion project, with my agency, SWIRE. It was one of those situations where an idea...
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LIVESTRONG is #StillStrong and Sharing Its Story
Today is LIVESTRONG Day and the anniversary of the launch of their now iconic LIVESTRONG wristband. Since 2004, the Foundation has recognized one day each year as LIVESTRONG Day to honor the 28 million...
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Why the best way to grow your brand is to focus on “We”
I wanted to share some insights from a recent interview I did for Speaker magazine about how to develop effective branding strategies and enhance engagement by focusing on “we.” We First has helped...
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Marketing 3.0: The Rise of Purpose-Driven Social Brands [Infographic]
Welcome to the customer-driven economy, where the good a company does is increasingly becoming its defining competitive advantage. While CSR, cause-marketing, and sustainability might have seemed like...
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Empowering Employees With Social Storytelling is Key to Company Growth
Here’s one of the most common reasons companies fail to keep growing after they achieve some success: They fail to take their employees with them. As your company reaches scale and an expanding base...
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3 Steps for Building Self-Sustaining Customer Communities
Most brands fail to build a self-sustaining customer community because they only reach out to their customers when they want something. Too many brands only connect when they need to push a specific...
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SXSW 2014: The New Breed of Brands That Will Lead the Future
It’s that time of year again: the SXSW Panel Picker is live and the session I look forward to presenting is called “The New Breed of Brands That Will Lead the Future.” With companies of all types...
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Live G+ Hangout: Mastering the Methods, Metrics, and Madness of CSR
With companies of all types facing a perfect storm of social tech, social crises, and customer activism, there’s no question that how quickly your company responds to these challenges will determine...
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How Coke, Mastercard and GE Get Nimble for the Real-Time Social Marketplace
One of the greatest challenges every large brand faces is the need to respond to the new demands of a real-time marketplace. This extends from outbound engagement to build the relationships, loyalty...
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Free Training Tuesday: 8 Technology Trends Reshaping Marketing As We Know It
We First is committed to providing the best training in the world to help you become a top social brand. So over the next three Tuesdays, we’re offering over 45 minutes of free branding training to...
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How Virgin Atlantic Just Gave Us a Master Class in Social Branding
Many brands are doing surprising work today but Virgin Atlantic is one that consistently captures the attention of not only the airline industry but the media landscape at large. Last week, they did...
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Why the Principles of Inclusion and Exclusion Cut Both Ways in Social Marketing
Much has been made of the sensational new safety video created by Virgin America featuring a star-studded cast of dancers. In one fell swoop, Virgin America took the archetype of boredom, the mandatory...
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Pre-register for the 2014 Brand Leadership Summit and Receive a Free Branding...
It’s official: Pre-registration is now open for the 2014 We First Brand Leadership Summit which will be held Oct 7-8 in Beverly Hills at the beautiful SLS Hotel. And to celebrate the end of a fantastic...
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Social Brands Must Take Precautions to Protect and Empower Both Employees and...
The perils of using social media are now widely appreciated as PR disasters have filled the press for several years ranging from insensitive CEO remarks, wayward employee posts, and outright foolish...
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Collaborative Social Storytelling: How the UN Foundation Builds Global Movements
Under the leadership of Aaron Sherinian, VP of Communications & Public Relations at the UN Foundation and We First ’13 speaker, the UN Foundation has become known for its deep understanding of...
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Self-Disruption: Personal Innovation for Public Relevance
I recently had the pleasure of keynoting at the PromaxBDA conference in New York City, attended by many of the entertainment industry’s top studio and network executives. This conference is a fantastic...
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Cultural Leadership: How to Command Attention on a Global Scale
In our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our...
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