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What social customers will demand from your brand in 2013
Since 2011 much has been written about the role of social media in the rise of citizen activism around the globe especially during the Arab Spring revolutions that swept through the Arab States and...
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Due to Thanksgiving, something special for you from We First
I hope everyone had an amazing Thanksgiving! I had a fantastic time in Australia with my Mum. So this morning I just caught up with a bunch of emails and requests from folks saying they missed the...
View Article#GivingTuesday: A day when companies must lead by example
#GivingTuesday is more than just a day for individuals to give thanks and ask others to do the same. It’s a time for companies to step up and really put their shoulders behind their core values and...
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Top ten characteristics of brands that will succeed in 2013
As we prepare to downshift our minds for the holidays I thought it might be fun to create a snapshot of what brands that succeed in 2013 will look like. It may help to orientate our minds as they do a...
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Who will win the war for eyeballs between TV and social media
Many people are wondering who will win the advertising war between TV and social media. It seems like TV is as popular as ever and yet so many people have their eyes glued to their Facebook, Twitter...
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Of these top ten trend predictions for 2013, one is by far the most disruptive
JWTIntelligence has released its top ten predictions for 2013, each of which is worth reviewing and considering not just because all may be relevant to your business, but because all ten trends are...
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A must-read on the way social technologies will change our lives from Kleiner...
2012 KPCB Internet Trends Year-End Update from Kleiner Perkins Caufield & Byers Each year KPCB comes out with one of the most respected reports regarding internet trends and their implications for...
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Why the most selfish thing you can do in 2013 is think of your community first
It may seem counter-intuitive but major shifts in both technology and consumer behavior have dramatically changed the dynamics that decide what advertising succeeds in today’s social business...
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If you want greater sales through social media in 2013, start by building...
The 2102 Social Media Report from Nielsen is out and one thing is clear – social media usage shows no signs of declining thanks to smartphones and mobile apps. In fact, in July of 2012, users averaged...
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Top ten posts of 2012
The sun is finally setting on the year and I wanted to thank everyone for their support of the We First blog. These are the ten most popular posts of the year so I thought they would be of interest in...
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How corporate purpose turns Millennials into brand ambassadors
TBWA recently released a fantastic global research report called “The Future of Social Activism” that provides potent insights into the opportunities available to brands that want to drive engagement...
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Facebook, Twitter and True Intentions
Image: Nellie’s blog Biz Stone, co-founder of Twitter, just gave a facsinating interview that strikes at the heart of debates around the purpose of social media. Ever since Facebook purchased Instagram...
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What defines your social brand and how that defines your success
As We First moves into its new offices in heart of Silicon Beach in Venice, California, I wanted to share perhaps the most important item in the new space. These are the We First Values, Beliefs and...
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The art of inspiring customers to champion your brand
APCO Worldwide just completed a global study into corporate and consumer relations and launched a Champion Brand Index which rates companies on their ability to inspire customers to promote their...
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Social media strategies that build your community and business
Infographic by Fast Company I thought this was a great collection of social media principles to live buy when it comes to engaging your community and motivating them to work with your brand to fulfill...
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‘What’s The Future of Business?’ by Brian Solis: A Must Read
I am always excited when Brian Solis comes out with a new book. As an avid reader of his blog, I have come to deeply respect his insights into social business and customer behavior and this new book is...
View ArticleInsights from Social Good Brazil: Strategies for driving social change
Social Good Brazil Report | 2012 from Social Good Brasil I was super excited to be one of the speakers at Social Good Brazil in Florianopolis in November last year. There were fantastic presentations...
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The rise in social ad budgets and what it means for your brand
Recent studies conducted by Digiday for Vizu as reported by eMarketer show that marketers are looking to increase spend. In fact 64% of respondents said they will increase paid social media ad spends....
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Be Remedy: Your chance to change the lives of so many through so little
Be Remedy is an inspiring demonstration of the ability of social media to empower people to be the change they want to create in the world. The concept launched by Blake Canterbury in Atlanta two years...
View ArticleHow the smartest brands use social media to sky-rocket their reputation,...
I recently had the pleasure of speaking at the iStrategy Conference in Melbourne. tThe day was special for three very important reasons. First, it was great to be included in the conference. Second,...
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